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Privacy Policy

The General Data Protection Regulation (GDPR) came into effect as of 25 May 2018. The following privacy policy applies per 18 May 2018.

The privacy policy applicable up to 18 May 2017 can be found here.

Privacy and cookie statement

4ffWebshops B.V. values and respects your privacy. This privacy is safeguarded in accordance to applicable laws and legislation. The objective of this document is to inform you of how 4ffWebshops B.V. processes your (personal) data.

Processing objectives

4ffWebshops B.V. processes your personal data for various purposes, including the following:

  • To inform you of our products, promotions and other comparable products or services;
  • fulfilment of agreements as formed with you;
  • relationship management;
  • product and service development;
  • optimisation of our marketing policy.

When you purchase or pay for items via our website, we require various details from you, such as your name, address, email address and payment information. Payment information may also be used for the detection of fraud and other irregularities and for the prevention of over-crediting. Information is also used to respond to your requests or to answer your questions effectively and efficiently. We may also use your information to provide you with interesting promotions and offers. You will always be given the option to unsubscribe if you no longer wish to receive these offers. Should we wish to use information for purposes not (yet) included in this document, we will always provide advance notice and, where required, request your permission.

Lawful basis for processing

4ffWebshops B.V. processes your personal data based on the following legal grounds:

  • Consent of the data subject; as data subject, you have the right to withdraw your consent at any time;
  • processing of the personal data is necessary for the fulfilment of a contract or compliance with applicable legislation;

Retention period

In most cases, 4ffWebshops B.V. will store your personal data for a maximum period of five years. 4ffWebshops B.V. will not retain personal data for longer than is necessary for the indicated purposes.


In most cases, we will specifically request your personal data; however, in some cases, data is collected by means of so-called ‘cookies’. A cookie is a file placed on your computer by a website; these files contain a small amount of (user) information. This allows for additional functionality such as automatic login or retention of shopping basket contents. Cookies may also be utilised for monitoring of web statistics. Cookies are not harmful to your computer.

We work with functional cookies. These are required for proper website function. We also work with Google Analytics. Statistics are, in principle, anonymous. No personal data is sent to Google Analytics. We do not currently utilise other cookie types on our website.

You may deregister for Google Analytics by means of a browser add-on. You can deregister for cookies by adjusting your internet browser to restrict cookie storage. You may also remove all previously retained information via your browser settings. See here an explanation.

Third party processing

4ffWebshops B.V. may make use of third party services for data processing, including personal data received via the 4ffWebshops B.V. website. 4ffWebshops B.V. will not sell your personal data to third parties and will only provide your data, where necessary, for the fulfilment of its contract as formed with you or to comply with legal obligations. A written processor agreement contract will be in place with third parties appointed for the processing of your personal data to ensure an equal level of confidentiality and security in the handling of your information.

Security of personal data

Taking the current technology, the implementation costs, as well as the nature, scope, context and processing objectives and the probability and severity of various risks into consideration, 4ffWebshops B.V. will take as many suitable organisational and technical measures necessary as necessary to safeguard the risk-related security level.

Should you feel that your personal data is not sufficiently safeguarded or if there is evidence of misuse, please contact us at your earliest convenience. Thank you.

Information regarding promotions, services and products

4ffWebshops B.V. offers you the option of subscribing to our newsletter for information concerning our products, promotions and other similar products or services. Your personal data will only be added to the newsletter subscription list with your express permission. You can unsubscribe from the newsletter at any time via the unsubscribe link found at the bottom of each newsletter.

Insight, correction or removal

You may exercise your rights to request insight, correction and/or removal of your personal data. You also have the right to object to or request limitation to the processing of your personal data. As data subject, you may also exercise your right to request return of personal data that was voluntarily provided to 4ffWebshops B.V. so that you can provide this data to an alternate controller. Should you wish to exercise any of the abovementioned rights, please contact our offices. We may request identification prior to fulfilling requests.

Feel free to contact us with any questions and/or comments. Should you remain unsatisfied, you may submit a complaint to the Data Protection Authority.


4ffWebshops B.V. reserves the right to amend this statement at any time. Amendments or supplements to this statement will be published here. 4ffWebshops B.V. recommends regularly consulting this page.

Last updated: 18 May 2018