In 2009 we started our production in Europe, but nowadays a large part of our production takes place in India and China. We are moving more and more production into Europe, without abandoning our loyal suppliers in the Far East. We often work with smaller companies with whom we really have personal contact with. The added value in terms of sustainability, reliability and quality is very important to us. We work a lot with the same basic fabrics, such as single jersey, for which we are also well known, but we are always searching for new fabrics in good consultation with our suppliers.
It is an illusion to think that our business can be 100% sustainable and ethically responsible. But it has got our constant attention and it is an important part of our corporate culture.
As far as our production is concerned, our goal is to create sustainable products with a long durability. We are also increasingly working with certified fabrics. A large part of our collection is also certified. In addition, our objective is to visit our suppliers annually, at agreed times, but also unannounced at some point. We have good contacts with our suppliers on both a business and personal level. We want to know where and how our products are made. Only then we can be sure that this suits our vision of a fair and sustainable world that we can pass on to our children with confidence and pride.
Although it is known that the fashion industry has a considerable footprint in the world, it may now be a little too much under a magnifying glass, which means that the objective sometimes is lacking to really look at it impartially. But when something seems too good to be true, it often isn't. We hope that people will become increasingly critical and will make responsible choices where price is not the most important part. But even if you have less to spend, you have to be able to rely on the information that is available. This is certainly not always the case, not in the news, not on internet, not in politics and unfortunately not all product information. We do everything within our power to ensure that this is the case with us.